Track: Karma Chameleon
Year Released: 1983
Main Audience: 25-34 year olds
Culture Club frontman Boy George explained: "The song is about the terrible fear of alienation that people have, the fear of standing up for one thing. It's about trying to suck up to everybody. Basically, if you aren't true, if you don't act like you feel, then you get Karma-justice, that's nature's way of paying you back"
- Throughout the video both black and white people are shown dancing together. This shows total acceptance. There is also a mix of males and females.
- The costumes that are used in the music video are very bright and vibrant colours - red, gold and green. You have to be confident to wear these colours so this links into the theme of the song about being yourself. A costume could also be seen as something you are able to hide behind.
- It in a narrative performance video mainly focusing on frontman Boy George.
- The older age of performers may influence the main target audience.
- Variety of shot types and lengths not just close up and medium close ups which I have mainly seen in my research so far.