JT - Class Vodcast Analysis

Over 3 lessons we have watched each others vodcasts and discussed them. Most of them were on codes and conventions.


Things I picked on during the lesson is Andy Rehfeidt who is known for death metal music with a twist, he uses the current big hits at the time and make them death metal, for example Rebecca Black and Britney Spears.

The common codes and coventions of music videos are:

• Pace of editing
• Short takes
• Performance
• Close Up, low angles of lead singer
• Lip syncing
• Diegetic intro to the song

Harry and Kyle Vodcast

• Harry was looking at Hello by Martin Solveig, recently done by the class as a project and Kyle was looking at Afterlife by Avenge Sevenfold.

Martin Solveig - Hello
After watching the full 8 minute music video we picked up on a lot of details:

• Dance song
• Lyrics don't link in with the tennis theme of the video
• Concept video
• Upbeat
• Shot Variation
• Title, this is not a common convention of music videos, it is more like a film opening
• Using media language of another format for example when the tennis star is looking through the door
• The girls who are supporting are young, slim, low cut tops (gender representation, very glamerous)

Avenge Sevenfold - Afterlife

• Narrative
• Dark lighting
• Dark clothing
• Performance
• Hard rock metal genre
• Most of sub-genres of rock metals, use shadows and low key lighting
• Simple video
• Black and white
• twists to afterlife
• Narrative enigma
• Mysterious and doesn't tell viewer
• Leaves the person hanging

Tom and Rob's Vodcast
Tom was looking at Yonkers by Tyler The Creator and Rob was looking at Muse by Knights of Sydona.
Yonkers - Tyler The Creator

• 1 man singing
• Hand held cam
• Man going insane
• 2 shots
• Long Take

Muse - Knights of Sydona

• Made in 2006
• High budget
• Special effects, e.g, star wars
• Had an online competition to spot the 15 film references
• Male gaze
• Few shots of the band
• Lip syncing
• Crane shots
• Director Joseph Khan
• Use multi-layering

Mel and Will
Mel was looking at Single Ladies by Beyonce and William was looking at Take Back The City by Snow Patrol.

Beyonce - Single Ladies

• One continous shot, broken up
• Close up
• Long takes
• Black and Whites
• 15-24 audience, primary girls
• Male gaze, post feminism
• Performance
• Lip syncing
• Concept
• Sex Symbol
• Strong, independant female expressing her sexuality
• R'n'B

Snow Patrol - Take The City

• Performance/Narrative/Concept
• 18-35 target audience
• Competition for people to be in the video
• Close up of lead singer
• Stop motion shots
• Shot in a pub, UK people
• Clubs, interacting with each other
• Rock, typical instruments

Sam and Ben VodcastSam looked at firestarter by The Prodigy and Ben looked perfect drug by Nine Inch Nails
Nine Inch Nails - Perfect Drug

• Made in 1997
• Director Mark Romak
• Youth 15-24 audience
• David Linch - Lost highway, the video is linked to this
• Inspired byGustof Kilmet
• Performance and concept
• Some lines are referenced in video
• Budget £1 million

The Prodigy - Firestarter

• Fast pace
• Strobe lighting
• Scary video
• Caused controversy