ALL - Rough Cut 2 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. 


Rough cut generation 2 feedback

• New MP3 to stop clicking
• Wobble with camera on cake making shot
• 'Very corny in a good way" - Ben Hudson
• Cut down shots
• More variation further on 
• Walkie talkie bit very good - boy in bed/girl in bed as well
• Edit out shaky footage - freeze frame, slow motion
• Blackberry 
• Painting too young for 14 years old - 12 years old instead
• Birthday cards for each generation
• PS2 car game and controller
• Sync robot scene too track 

ALL - Generation 2 rough cut

ALL - Animatic

ALL - Rough cut 1

JT - Magazine Ad research

I researched further into magazine ads and found similar codes and conventions. 

The Enemy: Music For The People (found in Q magazine)


-Black Background
-A circular shape (ring) in the middle with different colours on
-White, bold titles
-Grey sub titles
-On the bottom of the page the enemy website




Depeche Mode : Sounds of the Universe ( found in Q)


-Grey/blue background
-A circle with loads of different coloured lines on
-Advertising whats out, e.g, vinyl and CD
-Logo for album cover and a earlier single
-Tour dates
-Depeche mode website
-Mute company logo and website




Maximo Park: Quicken The Heart (found in Q)


-Orangey/Brown background with single dashed lines running through it
-Date of album coming out
-White, bold font
-'Limited CD / DVD edition includes 68 minute film shot at Newcastle Arena'
-Saying when the single is out
-Maximo Park website
-Constellation names in the background










I then looked through 3 Now magazines and found that the adverts were completely different to Q mag due to the different target audience. Now is aimed at females from 15-50, it includes the stereotypical weight marketing and the adverts are mainly beauty products, these then sell because they appeal to the target audience (females). There mag ads are bright coloured where as Q is dark.  Looking through them,  the size of magazine ads vary from full page, half a page, quarter of a page and then boxed ads. 


'Magazine advertising is even more expensive than newspaper advertising. Long lead times also mean that ads must be paid for up to one month in advance of the advertisement actually being published, which can cause cash flow problems for small businesses.

However, magazine advertising does have a number of advantages, particularly in its ability to target niche audiences.

As an example of the cost, don’t expect to pay less than £200 for a full-page ad in a magazine with a readership of 5,000 people, and in may cases it’ll be considerably more expensive than that.

Always be aware that sometimes additional extras can be obtained, such as free space at trade shows or free advertising on the magazine’s website in return for placing an advertisement in their publication.'  


Marketing Mine Field 2012


This website shows different prices in Dollars for all of the different marketing spaces. 

In most magazines there are advert boxes, these usually include merchandise, cosmetic surgery (in women's Magazines), tour dates, chat lines and psychic predictions lines. 

ALL - Rough Cut 1 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Also for this early rough cut we showed it to adults at home who fit within the secondary audience category of original Robbie Williams followers.

Rough cut 1 feedback

• Start- mantel piece, photo album (flicking through, touching a photograph) don't reveal that person, condolence card, wedding invite
• Shakiness - slow down - baking scene
• Nathan grab Katies bum- needs to be quicker
• Pink spoon and bowl tongue
• Match cuts to link
• Josh's hands to wavy in driving bit
• driving- cross cut between the 3 scenes (make new doc to show before and after - youtube annotation tool- do not have to be long)
• Painting- space needs to be sped up
• Boy smiling painting at robbies high note
• child had blonde hair - hair changes as people are growing up so it doesn't necessarily have to been the same because in normal life it changes colour all the time
• get audience feedback from people who don't know the idea to see if it makes sense
• Don't keep 3 scenes, mix it up, less structure
• cut youngest kids to high notes? find specific parts of the track to match with it
• Trade shots into background of main scene, low opacity 
• More shots of hug at the train> 360 degree angle? layering
• Oldest dinner, darker/sadder bit of the song
• Candle flames/fire flames
• film some frost on the ground - match with duvet
• Better ending
• dont always show the face
• More performance of robbie singing
• pace can be slow in places
• Film performance ASAP
• Transitions need to be a lot smoother
• Need performance footage
• Fade into one another to signify them growing up

View the rough cut 1 here

ALL - Filming Narrative

We initially decided to film over the christmas holidays, unfortunately this we didn't film as much as we had hoped, we only managed to film Generation 2. The other cast members were unavailable and we couldn't find any replacements. So we filmed Generation 1 and 3 the weekend we got back to school. All the filming went very well and the clips we have are what we imagined our idea to be like. 

We haven't filmed any performance yet, we did try a couple of weeks ago but the weather was just too bad to even consider it. Our cast member is George Scaife (Studied media last year at Ilkley Grammar school), he is at university at the moment but said he would be willing to come back and film for us, so we are hoping to film him within the next couple of weeks. 

ALL - Performance Update

After waiting for our original Robbie (George Scaife) to contact us we decided to chose someone else as it is wasting our time waiting. We are filming 31st January with Jack Hanson during school time. We hope to have our performance footage filmed by the end of tuesday so we can start making our digipak and magazine advert.

ALL - Target Audience

Jess and I decided to see if our interpretations of our audience were correct. This is an excersise we completed to see if we were aiming for the correct target audience with our music video and ancillary texts. We created a power point with 4 images of male solo artists Olly Murs (2010-2012), Justin Timberlake (1990-2012), James Blunt (2005-2012) and George Michael (1980-2012). Also on the quiz was Robbie William's first album cover and his most recent album cover. We then showed it to examples from our primary and secondary target audeince catagories.






The video shows that our views on our products' target audiences were right. Leah (18) managed to get everyone except James Blunt and George Michael and Robbie's latest album. Jan (40-50) managed to guess George Michael and Robbie's latest album cover. Miss Haigh (40-50) guess everyone single one except She didn't remember Justin Timberlake and Robbie's first album cover. Although this is a small sample of people and ages/gender, we think that this represents our audiences enough. They all guessed which one's we thought they would and this is how we devised our products to match them. 


From this we concluded that our primary target audience is definately for girls aged 18-24 years old and a secondary audience of older adults who are perhaps original followers of Robbie from his time in take that and when he first launched his solo career.