- The band playing
- Special effects
- The other part of the story (what the song is saying) - Narrative
- Attractive people - (fe)male gaze
- Lip syncing
- Dancing
- Costume
- Romance
- Age / age of performers
- Numerous locations
- Variety of shots and shot length (pace)
- Narrative: where the ideas included in the video are reflective on what the lyrics are telling us e.g. Bad
Romance by Lady Gaga
- Performance: where the video is primarily showing the artist(s) performing e.g. Believe In A Thing Called
Love by The Darkness
- Concept: e.g Kate Bush The Whole Story
*F.A.G = Format. Audience. Genre
*Direct address - eye contact through the camera
*Fish eye lense - common feature of software (rappers)
1. Narrative- This is when a story is told, a story that links in with the lyrics, for example Bad Romance links with it's video as she is showing how her boyfriend bought her.
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