ALL - Layering on Final Cut

For our music video we have decided to layer our three generation scenes onto some of our performance footage. We did this by:

• Cropped the image down using the crop tool
• We re-scaled the picture to make it smaller so it fit in the background
• We used the centre tool to move the image around to where we wanted it on the screen
• We lowered the opacity and feathered the edges so it blends in with the background

ALL - Rough Cut 2 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. 


Rough cut generation 2 feedback

• New MP3 to stop clicking
• Wobble with camera on cake making shot
• 'Very corny in a good way" - Ben Hudson
• Cut down shots
• More variation further on 
• Walkie talkie bit very good - boy in bed/girl in bed as well
• Edit out shaky footage - freeze frame, slow motion
• Blackberry 
• Painting too young for 14 years old - 12 years old instead
• Birthday cards for each generation
• PS2 car game and controller
• Sync robot scene too track 

ALL - Generation 2 rough cut

ALL - Animatic

ALL - Rough cut 1

JT - Magazine Ad research

I researched further into magazine ads and found similar codes and conventions. 

The Enemy: Music For The People (found in Q magazine)


-Black Background
-A circular shape (ring) in the middle with different colours on
-White, bold titles
-Grey sub titles
-On the bottom of the page the enemy website




Depeche Mode : Sounds of the Universe ( found in Q)


-Grey/blue background
-A circle with loads of different coloured lines on
-Advertising whats out, e.g, vinyl and CD
-Logo for album cover and a earlier single
-Tour dates
-Depeche mode website
-Mute company logo and website




Maximo Park: Quicken The Heart (found in Q)


-Orangey/Brown background with single dashed lines running through it
-Date of album coming out
-White, bold font
-'Limited CD / DVD edition includes 68 minute film shot at Newcastle Arena'
-Saying when the single is out
-Maximo Park website
-Constellation names in the background










I then looked through 3 Now magazines and found that the adverts were completely different to Q mag due to the different target audience. Now is aimed at females from 15-50, it includes the stereotypical weight marketing and the adverts are mainly beauty products, these then sell because they appeal to the target audience (females). There mag ads are bright coloured where as Q is dark.  Looking through them,  the size of magazine ads vary from full page, half a page, quarter of a page and then boxed ads. 


'Magazine advertising is even more expensive than newspaper advertising. Long lead times also mean that ads must be paid for up to one month in advance of the advertisement actually being published, which can cause cash flow problems for small businesses.

However, magazine advertising does have a number of advantages, particularly in its ability to target niche audiences.

As an example of the cost, don’t expect to pay less than £200 for a full-page ad in a magazine with a readership of 5,000 people, and in may cases it’ll be considerably more expensive than that.

Always be aware that sometimes additional extras can be obtained, such as free space at trade shows or free advertising on the magazine’s website in return for placing an advertisement in their publication.'  


Marketing Mine Field 2012


This website shows different prices in Dollars for all of the different marketing spaces. 

In most magazines there are advert boxes, these usually include merchandise, cosmetic surgery (in women's Magazines), tour dates, chat lines and psychic predictions lines. 

ALL - Rough Cut 1 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Also for this early rough cut we showed it to adults at home who fit within the secondary audience category of original Robbie Williams followers.

Rough cut 1 feedback

• Start- mantel piece, photo album (flicking through, touching a photograph) don't reveal that person, condolence card, wedding invite
• Shakiness - slow down - baking scene
• Nathan grab Katies bum- needs to be quicker
• Pink spoon and bowl tongue
• Match cuts to link
• Josh's hands to wavy in driving bit
• driving- cross cut between the 3 scenes (make new doc to show before and after - youtube annotation tool- do not have to be long)
• Painting- space needs to be sped up
• Boy smiling painting at robbies high note
• child had blonde hair - hair changes as people are growing up so it doesn't necessarily have to been the same because in normal life it changes colour all the time
• get audience feedback from people who don't know the idea to see if it makes sense
• Don't keep 3 scenes, mix it up, less structure
• cut youngest kids to high notes? find specific parts of the track to match with it
• Trade shots into background of main scene, low opacity 
• More shots of hug at the train> 360 degree angle? layering
• Oldest dinner, darker/sadder bit of the song
• Candle flames/fire flames
• film some frost on the ground - match with duvet
• Better ending
• dont always show the face
• More performance of robbie singing
• pace can be slow in places
• Film performance ASAP
• Transitions need to be a lot smoother
• Need performance footage
• Fade into one another to signify them growing up

View the rough cut 1 here

ALL - Filming Narrative

We initially decided to film over the christmas holidays, unfortunately this we didn't film as much as we had hoped, we only managed to film Generation 2. The other cast members were unavailable and we couldn't find any replacements. So we filmed Generation 1 and 3 the weekend we got back to school. All the filming went very well and the clips we have are what we imagined our idea to be like. 

We haven't filmed any performance yet, we did try a couple of weeks ago but the weather was just too bad to even consider it. Our cast member is George Scaife (Studied media last year at Ilkley Grammar school), he is at university at the moment but said he would be willing to come back and film for us, so we are hoping to film him within the next couple of weeks. 

ALL - Performance Update

After waiting for our original Robbie (George Scaife) to contact us we decided to chose someone else as it is wasting our time waiting. We are filming 31st January with Jack Hanson during school time. We hope to have our performance footage filmed by the end of tuesday so we can start making our digipak and magazine advert.

ALL - Target Audience

Jess and I decided to see if our interpretations of our audience were correct. This is an excersise we completed to see if we were aiming for the correct target audience with our music video and ancillary texts. We created a power point with 4 images of male solo artists Olly Murs (2010-2012), Justin Timberlake (1990-2012), James Blunt (2005-2012) and George Michael (1980-2012). Also on the quiz was Robbie William's first album cover and his most recent album cover. We then showed it to examples from our primary and secondary target audeince catagories.






The video shows that our views on our products' target audiences were right. Leah (18) managed to get everyone except James Blunt and George Michael and Robbie's latest album. Jan (40-50) managed to guess George Michael and Robbie's latest album cover. Miss Haigh (40-50) guess everyone single one except She didn't remember Justin Timberlake and Robbie's first album cover. Although this is a small sample of people and ages/gender, we think that this represents our audiences enough. They all guessed which one's we thought they would and this is how we devised our products to match them. 


From this we concluded that our primary target audience is definately for girls aged 18-24 years old and a secondary audience of older adults who are perhaps original followers of Robbie from his time in take that and when he first launched his solo career.

GM - Facebooking our cast

Originally we spoke to our cast members at school to find out if they would be interested in staring in our music video. Once we had an idea of who we would involve and when we wanted to film we emailed the cast via social networking site Facebook. This was the most convienient method of communication between ourselves and the rest of the cast members.

ALL - Contacting Chrysalis Records

We searched all over the internet to find Chrysalis record company contact details, it soon came apparent that it isn't a independent company anymore but it is a subsidiary of the conglomerate BMG. After using there website http://bmg.com/category/contact to find out the email address, we then emailed them asking for permission to use the track.

After recieving the email reply suggesting that we contact the local collecting society we tried to find a new email address online but there appeared to not be one.

JT - Casting

This week we got in touch with the cast for the second time, our elder male (Joel) pulled out last minute so we found a replacement which was our second choice. We will now be using Katie and Nathan who are available all holidays.

ALL - NU Music Logo

Jess and I made our NU Music Production logo in Flash. We found an image of some headphones on the internet and copied the image into our Flash file. From here we used the onion skin tool to trace the image. We improvised and drew the wire free hand so that it looked exactly how we wanted. We then exported it as a JPEG so that can be used around our blog and in other sections of our coursework.

GM - Representation in our vid

     1. Gender

• We have kept a very equal gender representation throughout our video. We have used attractive actors however we did not cast them on this aspect. We chose the people because we were friends with them or their family and especially with the younger children we needed the consent of an adult. As it turns out we could say that the older generations provide male/female gaze for the audience.

• The person we cast as Robbie is a male and in the video he is very much in control, however in some places he is showing his more emotional side which is not expected of the male gender in media.

• One place in our video where the woman may be seen weaker than the male and purely there for sexual attraction is in the baking scene where the man graps her bottom and leaves flour hand prints there on her trousers.

• Our video includes a cast of both males and females which keeps the target audience wide.

     2. Sexuality

• Our video portrays a hetrosexual relationship as the norm. We chose this because it is a male singing about a female that he is in love with therfore this scenario made sense and worked well with the lyrics.
• This relationship has also been used because it is the one that traditionally has always been more accepted by society.
• In addition to this it more appealing to the majority of both our core and secondary audiences as hopefully they will be able to relate to what is happening in the music video.

     3. Ability

• In some ways we are following the codes and conventions of music video as it is very rare that a physically disabled individual is used.
• This was not decided in a discriminative manner, Jess and I just decided that it would not fit in with our idea very well.
• Casting would have also been a problem because there are very few people at school or in our friendship group who we could have been suitable for the role.
• We are also inexperienced music video directors so using people with disabilities would have been an added challenge.
• Also it appears it would be more appealing to the majority of our core and secondary audeinces as hopefully with the cast we have chosen they will be able to relate to the narrative story.

     4. Ethnicity

• Our video includes a purely Caucasian cast however this was not intentional. Due to the demographics of our school and where we live, finding an ethnic variety of people to cast was not possible. I do not think that this aspect will narrow the target audience of our video as many existing vidoes are not commercially suffering from this.
• Also, Robbie Williams is a white British singer so we have used a Caucasian cast although this would probably been different had be been a black American.

     5. Age

• We have used a variety of age groups throughout our video. The youngest generation add the 'cute factor' whereas the older two couple add to the music video's appeal to the core and secondary younger audience. By using actors of this age it would allow our target audience to engage with them further and be able to relate to what was happening in our production.
• Robbie has been cast as a younger male, age 18. This was because Jess and I didn't really know anyone who was older to play the part. By using someone older we may have had issues with finding times to film between us being at school and perhaps their work or family commitiments. However I think that by casting Jack he would appeal to all audiences as a cheeky, well brought up young man.

6. Social Class

• Because of where our school is located Jess and I have used actors and actresses from Northern England. There a preconceptions that people from Yorkshire are poor and unsophisticated. However this is usually determind through their accent and we are only using lip syncing so this should not effect our target audience.
• The mise-en-scene has also been heavily influence by the area we live in. All of our scenes are in comfortable areas and the footage that was taken in the house shows middle class.

ALL - Wk6: Animatic&IdeaMeeting Podcast

ALL - Shots we will use for filming

When doing our call sheets we realised that to get a variety of shots we will need to film at every different angle, so we made a list so when filming we can refer back to it 

• Long Shot
• Medium Shot
• Close up
• Extreme close up
• Mid shot
• Over the shoulder
• Establishing shot
• Medium close up
• extreme long shot
• high angle
• low angle
• two shot
• POV

ALL - Beginning Idea

When we planned out our full idea we realised that we didn't have enough material to fill the first 12 seconds. We had a discussion and decided we are going to research this further.

-Fade in from black
-Panning pictures on the mantle peice
-In and out focus shots

ALL - Treatment

Robbie Williams Treatment

ALL - Storyboards

ALL - Lyric Sheets

ALL - Call Sheets

Generation 1

Generation 2

Generation 3



Performance





ALL - Sample Footage

ALL - Analysing Music Videos

This is one of the first tasks we did after carrying out our research on music videos over the summer. I was in a group with Jess and Ellie. I chose to analyse the song Material Girl by Madonna, Jess chose Umbrella by Rihanna and Ellie chose Bad Romance by Lady Gaga. You can see our comparisons in this vodcast.

JT - Key Influences

After looking at several music videos, both me and Gina have found that there aren't any that are exactly like our idea. Although we have found some videos which represent different bits and some story lines.
Both One Directions video's 'What Makes You Beautiful' and 'It's Gotta Be You' and the X Factor 2011 charity single 'Wishing On A Star' used layering and editing techniques we would like to incorporate into ours.








These 3 video's use different clips fading into one another but still having them places on the screen, also keeping different layers on top of each other such as the group and fire. We want to use these editing techniques because the song we have chosen (Robbie Williams - She's The One) is a 'nice' song and the usual code and convention of music video is fast pace editing, this will not look right with the type of theme we are going for so we need slower editing to fit in. The video of Gotta Be You by One Direction also has a cold effect that we want to use for ours such as woolly clothing and a cold atmosphere, the lighting helps with this, another example of the cold effect is The Saturdays video of 'My Heart Take's Over', this also has the type of style we want to use for Robbie When he is on the Cow and Calf rocks.





Olly Murs also has a range of songs that are about love. His videos don't link into our idea as much but 'Busy' shows his love (even though the girl isn't real) this is something we definately want to incorporate into ours.




Katy Perry's 'The One That Got Away' is another example of loving someone. This video shows two different ages (similar to ours except were using three), one being a young couple and then the other being the woman of the couple grown up. The director has made the younger couples mise-en-scene to look older in time period, this is something we need to think about and incorporate into ours. It's a love story which ends in a tragic way when the young boy dies after they have an argument in a car crash. One of the opening scenes that they use is of them painting portraits of each other, we are using this idea too. They also dance together which we are having in our, the basic idea is of them being very close and in love.




Another video that is similar to the love story is the Breaking Dawn Soundtrack single - Bruno Mars 'It Will Rain'. This shows both performance and a love story between him and the girl. It shows there rocky relationship but love is still keeping them together. It links in with ours because it again shows the love and how they are with each other.



Another influence on our idea is the John Lewis advert. This is a perfect example of a young girl growing up with the same man as she met when she was younger. It shows aspects that we want to use in ours. Also it uses a messy baking scene which is another one of our ideas.





Our vodcast on key influences

ALL - Wk5: VidPlanning Podcast

ALL - Mise-en-scene issues

When planning our idea we came across potential issues regarding the props and mise-en-scene we have chosen:

• Some of our locations are outside so matching up lighting and weather may be difficult if re-shoots are required
• At the time of filming we may be to far into Autumn so all the leaves will have already fallen of the trees and started to decay on the paths rather than being crisp and in a perfect condition to throw 
• An alternative to the leaves scene was to use snow instead however due to the unusually warm November we have experienced it is unlikely that snow will fall
• As we are using three generations in our idea it may be difficult to achieve verisimilitude to the time period
• We are also using 2-4 year old children so it is going to be difficult to get them to cooperate on camera
• Some of the scenes involve getting messy, eg painting, so we will therefore have to order our shooting to ensure that we do the messiest last