Evaluation Q4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Q3

What have you learned from your target audience?



One of the ways we recieved feedback on our target audience for the products is by showing a powerpoint we made to a number of people who fit within the primary and secondary categories that we have made. This can be seen below.



Here is the images from the powerpoint that we showed them:

Olly Murs: The image on slide 1

Justin Timberlake: The image on slide 2 

James Blunt: The image on slide 3



George Michael: The image on slide 4



Robbie's first album 'Life Through A Lens':
The image on slide 5

Robbie's most recent album 'Reality
Killed The Video Star':
The image on slide 6

Evaluation Q2

How effective is the combination of your main media product and ancillary texts?

Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

ALL - Final Cut

This is our final cut for our music video. The changes we have made since the last version can be seen at our previous feedback blogpost.

ALL - Rough Cut 7 feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Our teacher also gave us some feedback on this version of our music video and he in in keeping with our secondary target audience. In addition to this we showed it to adults at home who also fit with our secondary audience of original Robbie Williams followers from his time in Take That and when he first launched his solo career.

• Switch the clip with the spoons in the bowl and the i <3 U
• Used I <3 U twice so take out the first one
• performance on the rocks - zoe needs to come on screen quicker after sophie fades out
• when katie and nathan are holding hands by the window the shot shakes a lot
• add more crossfades between shots
• dull ending - change the light to blowing out candles. layer robbie and 3 gens fading in/out

ALL - Final Magazine Ad

This is our final magazine advert. Since our last draft we have just changed the name of the concert listed from Knebworth to Twickenham.

ALL - Magazine Ad Draft 4

This is our final mag ad. After doing the improvements suggested, for example, adding spaces and making the Facebook and Twitter pages for Robbie's, we think this is a lot better before.

Overall this works a lot better, the text is better lined and the font works well. There is enough detail to tell the audience what they want to know. It will relate to our primary audience which is 15-25 females because there is still the attractive Robbie and the link between the music video and the big 1 will relate to all audiences that have seen the video.

We showed this nearly complete version of the magazine advert to both A2 media students (aged 17/18years old) who fit within our primary target audience of 15-24years old but also to some adults at home who fit within the secondary target audience of original Robbie followers who will remember his time in Take That and when he first launched his solo career.

ALL - Final Digipak

This is the front cover for our digipak. We made a few corrections like putting the DVD logo on



This is our back cover.



This is our middle part, I deleted the leg that was underneath the arm so it more obvious what it is.




This is the spine, I changed the font colour to White after the feedback we got saying the black on black was clear enough, this also now fits in with the white theme

Overall it is asthetically pleasing and is a lot better than the draft before, although the inner is similar is still doesn't work as well as we though

ALL- Digipak middle draft

GM - Rough Cut 6 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Our teacher also gave us some feedback on this version of our music video and he in in keeping with our secondary target audience. 

• check the frame size is consistent throughout (do first walking it?)
• check lipsyncing lines up fully
• (0.21s) 'we were free' layering - playful footage
• Robbie walking up the steps - random. Only use once. first shot too short?
• Break performance up - window <3 shot?
• some shakiness which needs to be edited out or deleted
• (1.11s) drum - edit to the beat
• (1.21s) frame boys face better, get rid of girls hand from the corner
• also crossfade with the following shot
• motion tab - ask for help? 100% in point, 0% out point?
• split 2 shot up where licking the spoon - add robbie
• shakes whilst licking lips - delete
• phone shot is too random, doesn't fit
• space in the sky and train - link phone in on a layer

This is something that we tried however we felt that the original sequence ran better with the remainder of the video.

• blowing out the candles - put where the track really slows down and almost stops
• end - use the candle being blown out rather than the light being turned off
• layer kids on concrete for CU of feet at station
• (2.10-2.11s) shakes
• (2.13-2.14s) edit to the beat when percussion comes in
• flare effects
• 'flying' something knocked over/being thrown
• train set - link with the older gen on the train
• train set - big shake - slow down more to solve?
• oldest gen - hands on bum - creepy? takes away from the mood of the song
• not innocent (take out)
• dancing gen1 layer with Josh gen 2 - multiple layers 3or4 - resize and reposition them
• speed up dancing ^
• whale 'looks like hes having a sexual encounter with the carpet' - either delete or layer the same shot over and over again
• layer the girls face over the rocks during performance shots
• in bed together - not innocent - wear pjs
• more shot variety for the Robbie performance shots
• fill in gaps
• Freezeframe kiss at the begining - to remove the shake
• Move 3 shot up screen
• Your smiling- zoom to smile - set in point/out point
• Robbie performance after train-cuts away too fast
• Split screen on drum beat
• More MC shots,enfatic body language cu of Robbie
• Freeze frames/split screens

ALL - Rough Cut 6

For this rough cut we have changed it from the last one. Some of the things altered include:

• Extreme long take of Jack at the begining cut down slightly
• She's the one: focus on girls
• First two performance shots cut down
• Layer performance
• Jack agaisnt the lampost, c/u of  boy and girl either side
• flying: slow down, ghosting effect (trailing), animated zoom
• more multiple layer
• More shot variation
• Split screen - (1,2,3,4), pop up one by one
• Jack sat on rocks: more shots of it, to break up performance, jumping off the rock-flying

JT - Rough Cut 5 feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. 

• Extreme long take of Jack at the begining, zoom in, cut to a shot of him walking, it doesnt have to be lip syncing
• She's the one: focus on girls, split screen?
• First two performance shots, on screen far too long and too much
• second performance: fade to black, cross disolve?
• Fade to black into instrumental section
• Layer performance
• Jack agaisnt the lampost, do it to the beat, use empty half, c/u of singers face or boy and girl either side
• Kids on too long eating cake mixture
• greater variation of robbie
• flying: slow down, ghosting effect (trailing), animated zoom
• Blowing out candles, what comes next, zooming into candle
• more multiple layer
• More shot variation
• Split screen - (1,2,3,4), pop up one by one
• link all candles
• Jack sat on rocks: more shots of it, to break up performance, jumping off the rock-flying
• look through all Jacks footage, see if we can get any to break up the video
• Jack on rocks, on too long
• pace and variation

GM - Digipak draft 4

During the creation of this we happened to be researching one more aspect of Robbie and found that on his Greatest Hit albums there is normally around 19 tracks listed whereas on ours there was only 10. After seeing this for the next draft we have added some more songs to the tracklisting. We also realised that a convention of a digipak is on the DVD to have exclusive gig footage whereas the Live at Knebworth that we chose was released as a DVD on its own. Because of this we have found a new exclusive performance session and changed it to this instead. We showed this to our teacher who is part of our secondary audience and an original follower of Robbie Williams, remembering his time in Take That and when he first launched his solo career.

New back cover:

We have also created a spine for the digipak.

This is the first draft of the middle panels we have.

ALL - Rough Cut 5

ALL - Digipak draft 3

We showed this to our teacher who is part of our secondary audience and an original follower of Robbie Williams, remembering his time in Take That and when he first launched his solo career. We also showed this to some students in Year 13 who are part of our primary audience as they are aged 18years old.

Front cover

Back cover

GM - Magazine Ad draft 3

This is the 3rd draft for our mgazine ad. We showed this to our teacher who is part of our secondary audience and he provided us with some feedback of what we could change. Since the last one we have changed:

• the font for the text
• some of the wording for the product

GM - Magazine Ad draft 2

This is the 2nd draft for our mgazine ad. Since the last one we have changed:

• the background
• the presentation of the date
• we have removed the image of the product we are advertising
• altered the text that accompanies the product
• added a list of his number ones
• Changed the layout of Robbie and Regeneration

By using only 'Robbie' instead of 'Robbie Williams' we are developing the conventions of magazines ads that we have researched.

We no longer need the image of the digipak itself because there is a clear connection between the two, in this case with Robbie leaning on the 1 which has replaced the lampost that is seen in the digipak.

We showed it to the same audience as the previous draft to see if the reactions of our primary and secondary audiences were the same as last time.

ALL - Applying our vid to exam

• fairy skirt shows her innocence
• two shot - indicates at a relationship between them
• antique mise-en-scene and wooden floor - time period/higher class
• red table and chairs (plastic) - less expensive - child friendly
• felt tip pens - indication of age
• pink top on the girl - 'girly girl'
• white tights - impractical, colour of innocence and purity
• no make up - not appropriate for the age

ALL - Magazine Ad Draft 1

This is the first draft of our magazine ad that we created in Photoshop Elements 4.0. We showed this to our teacher who is part of our secondary audience but also to some colleagues in our A2 media student class who are aged 17/18 and part of our core target audience.